Microsoft Dynamics 365 ecosystem · Europe & MENA · 9+ years
I build the marketing function, not just the campaign — positioning, partner programs, demand engines, and the systems that let a small team run them at scale.
Two marketing functions from zero, at Companial. Enterprise and ISV partner marketing — proposition, audience, campaign architecture, and the commercial follow-up model behind them, not isolated campaigns.
A demand engine that holds up under a lean budget. 24 personalized email journeys to 2,727 contacts, a LinkedIn campaign beating benchmark CTR by 26%, and a Coins Patron award at DynamicsMinds 2025 for the highest sponsor lead volume.
An AI-assisted workflow to remove the busywork. A designed system (Asana intake → scheduled Claude agent → human approval) that turns 20 manual webinar workflows into one repeatable pipeline — full write-up in the portfolio below.
| Company | Role | Where | When |
|---|---|---|---|
| Companial | Product Marketing Manager — Enterprise & ISV | Amersfoort, NL | 2024 – Present |
| Informa Markets · Fi Global | Senior Marketing Executive — Digital Products | Amsterdam, NL | 2022 – 2024 |
| Informa Markets · LEAP | Marketing Executive — Tech Portfolio | Dubai, UAE | 2019 – 2022 |
Case studies with ownership scope, evidence links, and measured results — Enterprise Membership, the ISV Partner Program, LEAP's launch, and the Fi Global webinar series.
MarketMap — a visual planning workspace for marketing teams. It connects to Asana and turns a list of initiatives into a picture of the plan across the funnel and the year: what's TOFU, MOFU, or BOFU, what's live each quarter, and where the plan has gaps, overload, or duplication — the view I kept rebuilding by hand in spreadsheets and slides, now generated from the work marketers already track. Early-stage and in private discovery.
| Plan & activate Asana · Eloqua · Dynamics 365 LinkedIn Ads · Google Ads · Meta Ads |
Build & measure ON24 · Figma · GA4 Adobe Analytics |
Scale with AI Claude · ChatGPT Antigravity · Copilot |
Islam-elsaid@outlook.com · LinkedIn · Leiden, Netherlands