I build the marketing function, not just the campaign — positioning, partner programs, demand engines, and the systems that let a small team run them at scale.

Two marketing functions from zero, at Companial. Enterprise and ISV partner marketing — proposition, audience, campaign architecture, and the commercial follow-up model behind them, not isolated campaigns.

A demand engine that holds up under a lean budget. 24 personalized email journeys to 2,727 contacts, a LinkedIn campaign beating benchmark CTR by 26%, and a Coins Patron award at DynamicsMinds 2025 for the highest sponsor lead volume.

An AI-assisted workflow to remove the busywork. A designed system (Asana intake → scheduled Claude agent → human approval) that turns 20 manual webinar workflows into one repeatable pipeline — full write-up in the portfolio below.

MarketMap — a visual planning workspace for marketing teams. It connects to Asana and turns a list of initiatives into a picture of the plan across the funnel and the year: what's TOFU, MOFU, or BOFU, what's live each quarter, and where the plan has gaps, overload, or duplication — the view I kept rebuilding by hand in spreadsheets and slides, now generated from the work marketers already track. Early-stage and in private discovery.