EDU-18338: announce new ROAS calculation methodology for Sponsored Products#733
Open
PedroAntunesCosta wants to merge 2 commits into
Open
EDU-18338: announce new ROAS calculation methodology for Sponsored Products#733PedroAntunesCosta wants to merge 2 commits into
PedroAntunesCosta wants to merge 2 commits into
Conversation
PedroAntunesCosta
added
the
documentation
PedroAntunesCosta
added
the
documentation
Contributor
🧭 Navigation Generation Report❌ Validation Status: FAILEDParse errors: files could not be processed • Duplicate conflicts: 7 slug conflicts found 📝 Auto-commit: Navigation changes committed by workflow (commit 1c97ad2) 📊 Generation Details (click to expand)
🔗 Duplicate Slug Conflicts (7 conflicts)
📋 Generation Log: - Full log: Download navgen.log Generated by nav-generation workflow |
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment
1 participant
Add this suggestion to a batch that can be applied as a single commit.This suggestion is invalid because no changes were made to the code.Suggestions cannot be applied while the pull request is closed.Suggestions cannot be applied while viewing a subset of changes.Only one suggestion per line can be applied in a batch.Add this suggestion to a batch that can be applied as a single commit.Applying suggestions on deleted lines is not supported.You must change the existing code in this line in order to create a valid suggestion.Outdated suggestions cannot be applied.This suggestion has been applied or marked resolved.Suggestions cannot be applied from pending reviews.Suggestions cannot be applied on multi-line comments.Suggestions cannot be applied while the pull request is queued to merge.Suggestion cannot be applied right now. Please check back later.
Summary
Adds the Help Center announcement for the new ROAS calculation methodology applied to Sponsored Products in VTEX Ads, scheduled to go live on June 20, 2026. The metric changes from click-only to consolidated click + view attribution (14-day window), aligning Sponsored Products with the methodology already used for Banners, Videos, and Sponsored Brands.
Changes
docs/pt/announcements/2026/junho/2026-06-20-nova-metodologia-calculo-roas-produtos-patrocinados.mddocs/en/announcements/2026/june/2026-06-20-new-roas-calculation-methodology-for-sponsored-products.mddocs/es/announcements/2026/junio/2026-06-20-nueva-metodologia-calculo-roas-productos-patrocinados.mdjunho,june,junio) withmetadata.jsonWhy
Standardizing the ROAS calculation across all ad formats eliminates methodological inconsistency between Sponsored Products and the other formats, and gives advertisers a more complete view of the real return on their ad spend. The announcement also flags transparency around the expected ROAS uplift, so it is not misread as a performance improvement.
Pending product confirmations before LOC hand-off
ROAS por clique).roas_click/roas_viewbreakdowns become available to all users (not only superAdmin) at this deploy.Related Task
EDU-18338
Relates to: